With a proven track record in Web Design, E-Commerce Support, Branding, Social Media Strategy, Retail Operations, and Marketing, we’ve helped businesses of all sizes build stronger online and offline presence.
2013
Beginning in Retail at Juicy Couture, I learned firsthand that understanding the sales floor is one of the most critical pieces in running a successful business. I then moved into Operations at Ted Baker, where I refined my expertise in managing shop-in-shops (lease departments) and operational efficiency.
Stepping into Luxury
Agent Provocateur / Chrome Hearts California
From there, I advanced to Agent Provocateur, where I deepened my understanding of the luxury market, before landing at Chrome Hearts Los Angeles & Malibu. This role eventually took me into corporate, where I served as the liaison between retail stores and corporate teams for both Chrome Hearts and Maxfield.
Entering Digital
Maxfield
In 2020, I launched MaxfieldLA.com, moving fully into the digital space and taking on leadership of Marketing and E-Commerce. For those unfamiliar, Maxfield is a privately owned company established in 1969, carrying over 200 brands and hosting highly curated pop-ups, digital rollouts, activations, and collaborations.
Over my seven years with Maxfield, I created streamlined processes to execute complex campaigns, connect brand vision with customer experience, and bring high-end retail into the modern digital landscape.
Current day
yourfavoritecoworker
Today, I work with businesses of all sizes to bridge the gap between in-store experience and digital strategy — offering web design, e-commerce support, branding, social media strategy, retail operations, and marketing guidance. My goal is to help brands modernize, reach new audiences, and create seamless experiences that drive growth both online and offline.